Area Sales Manager- North Coast

Role Profile

• We are seeking a dynamic Area Sales Manager (ASM) to oversee shop operations and sales activities within a designated Area. The role is accountable for driving customer acquisition, revenue growth, and loan repayment performance, while ensuring operational efficiency, staff integrity, and compliance with company standards. The ASM will lead and develop sales teams, implement effective sales strategies, and provide market insights to senior management. This is a full‑time position reporting to the Head of sales, with a competitive compensation package comprising of base
• The company places a high priority on personal integrity and with respect for customers and co-workers.

Female candidates are highly encouraged to apply for this position.

What You Will Do

• Implement and drive the company%u2019s sales strategy within the assigned area of operation.
• Manage and lead sales teams (Field Sales Managers, Assistant Field Sales Managers, and Field Agents) to deliver the set targets.
• Develop and implement sales strategies to expand the customer base and drive sustainable growth.
• Monitor customer repayment performance and support teams in maintaining company-set levels.
• Conduct field visits to assess performance, product knowledge, and customer service standards.
• Collaborate with HR on recruitment, training, performance management, and disciplinary processes.
• Provide market insights and competitor analysis to inform senior management decisions.

Qualifications

• 6 years of experience in leading sales managers with the capability for strategic decisions.
• Proven experience working in rural areas, particularly in the North Coast, will be an added advantage.
• Bachelors degree or diploma in a Business-related field.