Assistant Brand Manager, Brand Sponsorships Activations
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Industry Banking / Financial Services Founded 2016 Type Public Website https://ke.kcbbankgroup.com Address
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KEY RESPONSIBILITIES
- Support the execution of sponsorship and brand activation programmes aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
- Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
- Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
- Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
- Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
- Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
- Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
- Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
- Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
- Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Experience
Total Minimum No of Years’ Experience Required
- 3 Years
Detail Min No of Years Need Type5
- Marketing, Brand Management or Communications 3 RQ
- Sponsorships, Event Management and Brand Activations 3 RQ
- Budget Tracking and Reconciliation 2 ES
- Reporting and Stakeholder Engagement 2 ES
Academic & Professional
Particulars Detail Specific Field or Qualification
Education
- Bachelor’s degree
- Any relevant degree. RQ
Professional Qualifications
- CIM AA