Brand Manager- Beverage Snacks
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Job Summary
- We are seeking an experienced and results-driven Brand Manager Beverage & Snacks to lead the development and execution of brand strategies that drive growth, increase market share, and strengthen brand equity.
Key Responsibilities
- Develop and execute annual brand plans aligned to business objectives.
- Manage end-to-end brand activities including innovation, campaigns, and performance tracking.
- Plan and monitor marketing budgets to ensure effective use of resources.
- Lead integrated marketing campaigns across ATL, BTL, digital, and trade channels.
- Conduct regular market visits to assess execution, visibility, and growth opportunities.
- Analyse market trends, consumer insights, and competitor activity.
- Work closely with Sales and Distribution teams to drive in-market execution and availability.
- Manage agencies and partners to deliver high-quality and timely campaigns.
- Track and report on key brand performance metrics and recommend improvements.
- Quality Food Products Support innovation and new product development initiatives.
- Drive portfolio performance and brand profitability.
Qualifications and Skills
- Bachelor's degree in marketing, Business, or a related field.
- Minimum 4-7 years' experience in brand/marketing roles within FMCG.
- Proven track record in brand growth, campaign execution, and market impact.
- Experience working closely with Sales and Trade Marketing teams.
- Strong analytical, communication, and project management skills.