The Role

• The Business Development Officer will be responsible for driving membership growth, mobilizing deposits and promoting SACCO’s products and services to attract and retain members.

Responsibilities and Duties 

• Develop strategies for growth in line with the overall UWS strategies and set targets.
• Facilitate member uptake of savings and credit products by developing and executing targeted mobilization strategies.
• Build and maintain strong relationships with members to drive retention and referrals.
• Conduct regular visits and maintain consistent communication particularly following onboarding and after loan disbursement.
• Conduct market research to identify emerging trends and member needs, and present actionable recommendations to the management.
• Design member education programs in collaboration with the management and relevant Board committees to enhance member engagement.
• Support product development initiatives by relaying member feedback and market insights.
• Follow up on dormant accounts to drive reactivation
• Recruit new members through corporate partnerships and targeted outreach through existing members. 
• Handle member inquiries, complaints, and feedback promptly and professionally.
• Perform any other duties that may be assigned from time to time.

Qualifications and Experience 

• Bachelor’s degree in Business Administration, Marketing, Sales or any other related field.
• Diploma in Sales & Marketing will be an added advantage.
• Professional certification in Sales/Marketing is an added advantage.
• Minimum 3 years’ experience in business development, sales or marketing preferably in a financial institution, 

Skills and Competencies:

• Knowledge of marketing principles, brand, product and service management.
• Strong interpersonal and relationship-building skills. 
• Excellent communication and presentation abilities. 
• Sales and negotiation skills with a target-driven mindset. 
• Proficiency in MS Office and core banking management systems. 
• High level of integrity and professionalism.