Category Lead - Marketing Hygiene/Beverages/FoodSnacks-Nairobi
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Qualifications, Skills and Experience
- Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy
- CIM, MBA, or other professional marketing qualifications are an added advantage
- 5-8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management
- Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred
- Strong understanding of traditional and modern trade channels and trade marketing
- Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects
- Strong analytical, communication, stakeholder management, and commercial decision-making skills
- Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage
Key Responsibilities
- Develop and execute category marketing strategies aligned with business growth objectives
- Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns
- Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance Support new product launches and portfolio development through cross-functional collaboration
- Monitor category performance, market share, pricing, promotions, and marketing ROI
- Prepare business reviews and leverage consumer insights to drive continuous improvement