Channel Sales Manager

CHANNEL SALES MANAGER JOB RESPONSIBILITIES 

• Develop and implement channel sales strategies, sales plans and forecasts to achieve acquisition, revenue and market share targets.
• Recruit, onboard and manage dealers, distributors and channel partners, building strong relationships and supporting long-term growth.
• Monitor partner performance against targets, identify gaps and implement performance improvement plans.
• Drive dealer outlet visibility, branding, merchandising and trade marketing initiatives in collaboration with Marketing.
• Manage dealer commissions, incentives, claims and commercial records, ensuring accuracy, timely payments and compliance.
• Analyse sales performance, customer activations, churn and partner productivity, providing regular reports and actionable recommendations.
• Train and coach dealers and their teams on JTL products, sales techniques, customer experience and digital sales tools.
• Collaborate with Regional Sales, Marketing, Finance, Operations and Customer Experience teams to improve channel effectiveness.

CHANNEL SALES MANAGER ROLE QUALIFICATIONS

• Bachelor’s degree in Business Administration, Commerce, Marketing, Economics, Telecommunications or a related field.
• At least 5 years’ experience in Sales, Business Development, Account Management or Channel Sales.
• At least 1–2 years’ experience managing dealers, distributors, agents, retailers or other indirect sales channels.
• Experience in Telecommunications, ICT, FMCG, Banking, Consumer Electronics or a distribution-led industry will be an advantage.
• Proven track record in achieving sales targets, driving customer acquisition and growing revenue.
• Experience in dealer performance management, commission and incentive programmes, sales forecasting and budget management.
• Strong proficiency in Microsoft Excel, CRM systems, sales reporting and data analysis.
• Excellent relationship management, negotiation, communication, problem-solving and stakeholder engagement skills.