Commercial Lead B2B Sales - Kenya
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Industry Banking / Financial Services Founded 2013 Type Private Website http://www.achyutam.co.in/ Address A-13/1,Synergy Tower, Sector-62 Noida, Delhi-NCR, IN
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Responsibilities
- Develop and execute sales and go-to-market strategies for the Kenyan market.
- Identify target companies, conduct market research, and build prospect databases.
- Generate leads through direct outreach, networking, and business development activities.
- Build relationships with senior decision-makers, including MDs, CFOs, COOs, and Heads of IT.
- Manage the complete sales cycle, including client meetings, requirement gathering, product demonstrations, proposals, negotiations, and deal closures.
- Follow up on existing leads and business opportunities to convert them into customers.
- Develop relationships with ERP partners, system integrators, and other business referral partners.
- Maintain accurate sales records, pipeline updates, and follow-up activities in the CRM.
- Gather market feedback and improve sales pitches, communication, and customer engagement strategies.
- Work independently to achieve sales targets and expand the company's presence in Kenya.
Candidate Requirements
- 2-7 years of proven experience in B2B sales and business development.
- Experience in enterprise software, ERP, SaaS, industrial equipment, automation, or other technical B2B products.
- Demonstrated ability to independently manage and close sales deals.
- Experience engaging with senior-level business stakeholders.
- Good understanding of sales pipelines, prospecting, negotiation, and client relationship management.
- Strong communication, presentation, research, and negotiation skills.
- Ability to understand technical products and explain their business value to clients.
- Self-motivated, proactive, and comfortable working in a start-up environment with minimal supervision.
- Proficiency in CRM tools, spreadsheets, and business research tools.
- Must be based in Nairobi, Kenya, and willing to travel for client meetings.
Preferred Profile
- Experience working with ERP vendors, software companies, system integrators, enterprise telecom sales, B2B SaaS businesses, or industrial automation companies.
- Ability to use AI tools for market research, prospecting, and sales communication.