CRM Manager

Artcaffé is looking for a data-driven and customer-focused CRM Manager to join our team. This role is ideal for someone who is passionate about building meaningful customer relationships, leveraging data insights, and driving engagement and loyalty. About the Role As CRM Manager, you will own and optimize our customer relationship management strategy. You'll be responsible for enhancing customer journeys, increasing retention, and driving personalized communication across all touchpoints. Key Responsibilities Develop and execute CRM strategies to drive customer acquisition, engagement, and retention Manage and optimize CRM platforms and customer databases Design and implement targeted campaigns (email, SMS, loyalty programs) Analyze customer data and behavior to generate actionable insights Segment audiences to deliver personalized and relevant communications Track, measure, and report on campaign performance and ROI Continuously improve customer journeys and lifecycle strategies Requirements 5-7 years of experience in CRM, marketing, or customer engagement roles Strong analytical skills and experience working with customer data Experience with CRM tools/platforms (e.g., HubSpot, Salesforce, or similar) as well as managing loyalty programs Strong understanding of customer segmentation and lifecycle marketing Strong project management and organizational skills Excellent communication and collaboration skills Experience in F&B, retail, or lifestyle brands is a plus Familiarity with automation tools and Al-driven marketing solutions is a plus