Digital Marketing and Content Lead
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Pearl Hospital is seeking an experienced, creative and results-oriented professional to lead its digital marketing and content activities.
Key responsibilities
- Develop and implement the Hospital’s digital marketing and content plans.
- Manage the website, Google Business Profile and social-media platforms.
- Create high-quality written, photographic and video content.
- Plan and manage digital campaigns.
- Coordinate content development with clinicians and departmental teams.
- Monitor campaign performance and prepare actionable reports.
- Manage online engagement while maintaining patient confidentiality and professional standards.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media or a related field.
- At least two years of relevant experience.
- Strong writing, photography, videography and video-editing skills.
- Practical knowledge of social-media management, SEO, website content, digital advertising and analytics.
- Ability to work independently and deliver measurable results.
- Healthcare or professional-services marketing experience will be an advantage.
- Must be willing to work on-site in Nyahururu.