ACADEMIC QUALIFICATIONS

• Minimum KCSE Certificate
• Certificate or Diploma in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations, or a related field
• Professional training/certification in Digital Marketing or Social Media Management is highly preferred

STRONG DIGITAL MARKETING SKILLS – ESSENTIAL

• Facebook & Instagram Marketing
• TikTok Marketing
• WhatsApp Business Marketing
• YouTube Marketing
• Google Business Profile
• Social media advertising & paid campaigns
• Lead generation & online student recruitment
• Analytics, audience targeting & engagement
• Digital marketing strategy
• Managing online enquiries and converting leads into students

SOCIAL MEDIA MANAGEMENT – ESSENTIAL

• Manage the college social media pages professionally
• Create a daily/weekly content calendar
• Create engaging posts, reels, stories & short videos
• Write attractive captions and marketing messages
• Respond promptly to comments, messages & enquiries
• Grow the college’s social media following organically
• Use relevant trends to promote college courses
• Track engagement, reach, views, followers & enquiries
• Prepare regular social media performance reports