Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms. 
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.  
• Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns. 
• Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth. 
• Create, schedule, and manage engaging social media content and campaigns across various platforms.
• Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite. 
• Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS. 
• Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement. 
• Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives. 
• Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting. 
• Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies. 
• Optimize landing pages and user journeys to improve lead generation and customer engagement. 
• Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates. 
• Ensure all campaigns are aligned with brand guidelines and company objectives. 
• Perform other related duties as assigned. 

Key Competencies / Skills

• Experience in campaign execution for international clients 
• Strong analytical mindset with comfort in performance metrics 
• Familiarity with CRM tools such as Salesforce or HubSpot 
• Ability to operate across time zones in fast-paced environments 

Required Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field. 
• Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles. 
• Support clients in the US

End Date 31st August 2026

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