External Marketer
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MedPrime Training College is seeking a proactive, results-driven External Marketer to drive student recruitment, promote college programmes, and expand market presence within Kisumu and its surrounding areas.
Key Responsibilities
- Student Recruitment: Identify, engage, and recruit prospective students to meet assigned enrolment targets for short courses and long-term programmes.
- Field Marketing: Conduct regular field visits to schools, hospitals, clinics, businesses, churches, and other potential student recruitment centres.
- Lead Generation: Generate and maintain a consistent pipeline of prospective students through direct engagement, referrals, and community outreach.
- Partnership Development: Establish and maintain relationships with schools, healthcare facilities, community organisations, and other strategic partners to support student recruitment.
- Programme Promotion: Promote MedPrime Training College programmes, intakes, and training opportunities through face-to-face marketing and approved promotional materials.
- Follow-Up and Conversion: Follow up on enquiries, prospective students, and referrals to convert leads into confirmed enrolments.
- Market Intelligence: Monitor competitor activities, identify emerging market opportunities, and provide feedback on student needs and market trends in Kisumu.
- Reporting and Target Achievement: Submit daily field activity reports, maintain accurate lead records, and provide regular enrolment updates while working towards assigned recruitment targets.
- Duty Station: Kisumu Campus, with regular fieldwork within Kisumu and surrounding areas.
Ideal Candidate:
- A persuasive communicator with strong interpersonal skills, a proactive field-marketing approach, and the ability to work independently and deliver measurable enrolment results.