Growth Manager, West Africa
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Industry Internet / E-commerce Founded N / A Type Private Website https://www.binance.com/ Address
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Responsibilities
- Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
- Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
- Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
- Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
- Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
- Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
- Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
- Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
- Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
- A minimum of 5 years of experience in lifecycle management.
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
- Experience in user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
- Creative thinking for developing innovative marketing strategies and engaging campaigns.
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
- Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)