Growth Marketing Lead
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Job Description
We are seeking a highly skilled Lead, Growth Marketing Lead (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.
Responsibilities
Enterprise Demand Generation
- Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
- Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
Pipeline & Revenue Support
- Collaborate closely with enterprise sales to define ICPs and value propositions.
- Align marketing activities with revenue and quarterly sales targets.
- Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
Digital & Performance Marketing
- Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
- Optimize landing pages and conversion pathways to increase lead quality.
Content & Strategic Messaging
- Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
- Develop messaging that speaks directly to enterprise pain points and business outcomes.
- Support the commercial team with pitch materials and campaign assets.
Events for Demand Generation & Nurturing
- Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
- Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
CRM, AI & Data-Driven Decision Making
- Ensure high-quality CRM data across all traction channels to accurately track and compare funnel performance
- Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
- Implement AI-driven workflows for lead scoring, segmentation, and personalization.
- Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
Research & Insights
- Track market trends among enterprise buyers and high-growth businesses.
- Provide insights on competitor positioning and potential partnership channels.
Requirements
- Master’s degree with other relevant certifications preferred
- 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
- Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
- Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
- Sharp analytical skills with experience driving improvements across the funnel.
- Excellent copywriting and communication skills tailored to executive audiences.
- Commercially minded and results-driven.
- Highly analytical and disciplined with testing and optimization.
- Highly collaborative, especially with sales, product, and country teams.
- Strategic thinker who can balance detail with big-picture growth planning.