In-House Social Media Manager

ROLE OBJECTIVES Build and execute a platform appropriate social media strategy for Onyx Fitness. Grow the brand’s following, reach and engagement among its target audience. Produce a consistent, high-quality flow of original content (graphics, short-form video, copy). Convert social engagement into measurable business outcomes, leads, enquiries and memberships. Protect and strengthen the brand’s identity, voice and reputation online. Provide leadership with clear, regular reporting on performance against agreed targets. SCOPE AND KEY RESPONSIBILITIES Strategy and Planning Develop and maintain a monthly content calendar aligned to business priorities, promotions and seasonal moments. Define platform strategy (e.g., Instagram, TikTok, Facebook, YouTube), selecting the right channels for the audience rather than posting identically everywhere. Set and agree growth and engagement targets with management each quarter. Content Production Create original graphics, short-form video (Reels/TikTok/ Shorts), and written copy in the brand’s voice. Shoot and edit photo and video content on location (gym floor, classes, member stories, events). Maintain consistent visual identity, templates and brand guidelines across all output. Use AI and design tools responsibly to increase content volume without diluting brand voice or quality. Publishing and Community Management Schedule and publish content across all active channels using a social media management tool. Monitor comments, direct messages, mentions and reviews daily, responding promptly and on-brand. Escalate complaints, sensitive issues and sales-ready enquiries to the appropriate person or team. Foster community engagement, prompts, polls, user-generated content, member features. Paid Social and Campaigns Plan and run paid social campaigns (boosted posts and ad sets) within an agreed budget. Coordinate launch and promotional campaigns end to end, from concept to post-campaign review. Manage ad spend responsibly, track cost per result and optimize toward the most efficient outcomes. Analytics and Reporting. Track performance using native analytics and the chosen management tool. Produce a monthly performance report covering growth, engagement, reach, and conversions/enquiries, with clear commentary and recommendations. Use data to iterate, identify what works, drop what does not, and brief management on insights. Coordination Liaise with gym staff, trainers, and any external creators or agencies. Keep brand assets (photos, videos, logos, templates) organized and backed up. Ensure all content complies with relevant advertising, data-protection and platform rules. KEY DELIVERABLES Monthly - Content calendar; published content per agreed cadence; monthly performance report. Weekly - Scheduled posts across active channels; community engagement (responses to comments/DMs); short weekly progress check-in. Quarterly - Strategy review and revised targets; campaign performance review; competitor and trend scan. Ongoing - Brand-consistent creative output; organized, backed-up asset library; timely escalation of issues and leads. QUALIFICATIONS AND EXPERIENCE Diploma or degree in marketing, communications, digital media or a related field, or equivalent demonstrable experience. Minimum 2–3 years’ hands-on social media management experience with evidence of accounts personally grown (follower and engagement growth you can show). A portfolio of published work, graphics, video and live accounts, available for review. Demonstrated experience developing and executing social media strategy, not only posting content. Experience producing short-form video (shooting and editing) is strongly preferred. Desirable experience with fitness, wellness, lifestyle or consumer brands. REQUIRED SKILLS, TOOLS, & COMPETENCIES Technical Skills and Tools Proficiency with a social media management / scheduling tool (e.g., Meta Business Suite, Hootsuite, Buffer, Later or similar). Native fluency across the major platforms relevant to the brand and their analytics dashboards. Graphic design and video editing capability (e.g., Adobe Photoshop, Illustrator, Premiere Pro, Canva, CapCut or equivalent). Working ability with paid social (Meta Ads Manager, TikTok Ads or similar). Comfort with reporting and spreadsheets for performance tracking. Personal Competencies Strong copywriting and a confident, consistent grasp of the brand’s voice. Creativity balanced with discipline, consistent output to a calendar. Self-starting, organized and able to work without constant supervision. Responsive and customer-minded in community interactions. Data-literate , reads results honestly and adapts.