Instructional Designers- FTC

Job Purpose 

• The Instructional Designer will drive the digitization of learning content across all lines of business within the School of Sales Excellence. The role involves reviewing, redesigning, and converting existing instructor-led training materials into high-quality, engaging, interactive, and LMS-ready digital content. The successful candidate will ensure standardization of learning materials, strengthen learning effectiveness, and support the delivery of a modern, scalable, and impactful learning experience on the Britam Learning Management System. 

Key Responsibilities 
Content Review, Analysis & Structuring 

• Conduct a comprehensive audit of existing learning materials (PowerPoints, Word documents, PDFs, 
• manuals, facilitator guides, etc.). 
• Assess content quality, accuracy, relevance, and readiness for digital transformation. 
• Reorganize materials into structured learning paths and modules aligned with target audiences, roles, and competencies (e.g., Financial Advisors, Unit Managers, Branch Managers). 
• Identify content gaps, redundancies, and opportunities for improvement. 

Instructional Design, Transformation & Digitization 

• Redesign instructor-led training into engaging eLearning experiences suitable for self-paced, blended, and mobile learning. 
• Apply recognized instructional design frameworks (e.g., ADDIE, SAM, Bloom’s Taxonomy, Kirkpatrick evaluation model) to improve learning effectiveness and retention. 
• Develop detailed learning blueprints—including storyboards, scripts, narratives, flowcharts, and interaction logic—to guide digital content creation. 
• Integrate multimedia elements such as simulations, branching scenarios, voiceovers, graphics, animations, assessments, and interactive activities. 

LMS-Ready Content Development & Packaging 

• Develop and package content in SCORM, xAPI, or other LMS-compliant formats. 
• Collaborate closely with the LMS Administrator to test, upload, configure, and troubleshoot modules within the Britam LMS. 
• Ensure optimized user experience across devices—desktop, tablet, and mobile. 
• Maintain version control and documentation for all uploaded learning assets. 

Quality Assurance, Standardization & Brand Alignment 

• Develop and implement quality assurance standards for all learning materials. 
• Ensure consistency in formatting, branding, tone, visual identity, assessments, and instructional methodology. 
• Conduct usability testing (UX) and accessibility checks to ensure inclusive learning. 
• Perform periodic quality audits and recommend improvements for content refresh. 

Collaboration, Validation & Stakeholder Engagement 

• Engage and collaborate with Subject Matter Experts (SMEs) across all business units to validate content accuracy and relevance. 
• Partner with L\&D trainers, HR teams, and business leaders to ensure learning objectives meet performance needs.
• Facilitate feedback loops during content design, pilot testing, and deployment phases. 
• Provide guidance to the L\&D team on content digitization best practices. 

Continuous Improvement & Innovation 

• Proactively recommend enhancements to learning content to boost engagement and learner performance. 
• Introduce modern learning strategies—microlearning, scenario-based learning, gamification, video learning, etc. 
• Contribute to the creation of content development playbooks, templates, and standard operating 
  procedures (SOPs). 
• Stay updated on emerging learning technologies and apply relevant innovations to the Britam context.

Qualifications & Experience 

• Bachelor’s degree in Instructional Design, Education, Communication, Learning Technologies, or a related discipline.
• Certification or proven specialization in eLearning development, instructional design, or digital learning tools. 
• 3–5 years of hands-on experience in instructional design, preferably within corporate learning or the financial/insurance sector. 
• Proficiency with eLearning authoring tools (Articulate Storyline, Articulate Rise, Adobe Captivate, Camtasia, Vyond, or equivalent). 
• Experience creating SCORM/xAPI packages and integrating content with LMS platforms (Moodle, SAP SuccessFactors, TalentLMS, etc.). 
• Strong grounding in adult learning theory, blended learning approaches, microlearning design, and mobile-first learning principles. 
• Excellent visual design capability with strong attention to layout, aesthetics, and learner experience. 
• Strong project management skills with the ability to meet deadlines, prioritize tasks, and manage multiple projects.
• Excellent writing, communication, stakeholder management, and collaboration skills. 
• Added advantage: graphic design, illustration, video editing, animation, or multimedia development skills.