Lead - Digital Growth, Engagement Retention
Never pay for any notarisation, certificate or assessment as part of any recruitment process.
When in doubt, contact us
Role Overview
- SPIRO is seeking a highly driven Lead – Digital Growth, Engagement & Retention to lead customer growth strategies, engagement initiatives, and retention programs across multiple African markets. The role will focus on enhancing user acquisition, activation, lifecycle engagement, and long-term customer value through data-driven marketing and product-led growth initiatives.
Key Responsibilities
- Develop and execute digital growth strategies to increase user acquisition, engagement, and retention.
- Design customer lifecycle programs to improve onboarding, activation, and long-term adoption.
- Lead CRM, loyalty, referral, and rewards programs.
- Analyze customer behavior and identify growth opportunities across customer segments.
- Collaborate with Product, Marketing, Operations, and Data teams to launch growth initiatives.
- Define and track customer engagement KPIs, retention metrics, and campaign performance.
- Leverage marketing automation tools to personalize customer journeys.
- Drive A/B testing, experimentation, and optimization initiatives.
- Build and manage a high-performing growth team.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or related field.
- 7+ years of experience in Growth, CRM, Digital Marketing, or Customer Engagement.
- Strong understanding of customer lifecycle management and performance marketing.
- Experience with CRM tools, marketing automation platforms, and analytics solutions.
- Expertise in customer segmentation, retention strategies, and funnel optimization.
- Strong stakeholder management and leadership capabilities.
Preferred Experience
- Mobility, Ride-Hailing, Fin-tech, E-commerce, Consumer Tech, or Subscription platforms.
- Experience managing multi-country growth programs in Africa.
Why Join SPIRO?
- Be part of Africa's largest and most ambitious electric mobility ecosystem.
- Work on transformative problems across mobility, energy, fin-tech, IoT, and digital platforms.
- Build products and partnerships that create real economic and environmental impact.
- Collaborate with high-performing teams across multiple African markets.
- Operate in a fast-growing, entrepreneurial environment with significant ownership and leadership exposure.
- Help shape the future of sustainable transportation and digital innovation across Africa.