Key Responsibilities

ATL & Brand Visibility:

• Manage ATL assets, supplier contracts, and budgets, ensuring high ROI and accurate financial reconciliation.
• Oversee outdoor advertising (pylons, signage) and vehicle branding, maintaining consistency through regular audits and route optimization.

BTL & Trade Marketing:

• Drive POS conversion by managing Additional Display Units (ADUs) and outlet branding across MT, GT, and HORECA channels.
• Execute product launches, sampling activations, and field marketing initiatives, acting as the primary lead for external brand collaborations.

Events, CSR, & Admin:

• Coordinate corporate events, factory "Guest Moments," and CSR initiatives to enhance brand reputation.
• Manage End of Year (EOY) activities and corporate gift procurement.
• Oversee marketing resource inventory, office aesthetics, and field team training to ensure brand alignment and operational efficiency.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2 - 4 years of experience in marketing, trade marketing, or a related role.
• Strong understanding of FMCG market dynamics, including MT (Modern Trade), GT (General Trade), and HORECA channels.
• Proficiency in budget management and marketing procurement processes.
• Excellent project management, communication, and organizational skills.
• Ability to travel for field visits and work flexible hours.
• Strong computer literacy, particularly in MS Office and Google Workspace tools.

Personal Attributes

• Integrity & Care: Operate with high integrity, transparency, and genuine care in all professional and vendor interactions.
• Enthusiasm & Ownership: Bring energy, high motivation, and complete ownership to executing marketing initiatives and field campaigns.
• Attention to Detail: Demonstrate meticulous attention to detail in brand auditing, contract management, layout reviews, and financial reconciliation.
• Collaboration & Relationship Management: Work effectively across cross-functional teams (Sales, Finance, External Partners) and build strong external relationships.
• Effective Communication: Ability to clearly present marketing strategies, articulate brand objectives, and maintain proactive professional correspondence.