Marketing Coordinator
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Industry ICT / Telecommunication Founded N / A Type Private Website https://www.solutech.co.ke/about-us Address Mayfair Business Centre, 4th Floor, Off Parklands Road, Behind Southern Sun Mayfair, Nairobi, Kenya
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Role & Duties
We are looking for a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution, capable of supporting end-to-end go-to-market (GTM) initiatives for SaaS solutions. They should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.
- Developing the go to market (GTM) strategy alongside product and marketing managers
- Conduct market research, competitor analysis, and customer persona development for the new solution
- Coordinate messaging and positioning workshops to ensure consistent brand voice
- Help build the launch timeline/roadmap and track milestones across teams
- Liaise with product/engineering teams to translate technical features into customer-facing benefits
- Draft and coordinate launch collateral landing pages, brochures, one-pagers, FAQs, sales enablement decks
- Coordinate with design/creative teams on launch visuals, videos, and branding assets
- Support pricing and packaging communication materials
- Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
- Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
- Manage the launch content calendar and ensure timely publishing across platforms
- Draft press releases and coordinate with PR agencies/media contacts
- Organize and support launch events, webinars, or product demos (virtual or in-person)
- Gather customer and market feedback to inform iteration
- Prepare post-launch performance reports and presentations for leadership
- Support ongoing nurture campaigns to sustain momentum after initial launch
- Coordinate case studies, testimonials, or success stories once early adopters are onboarded
- Identify opportunities for follow-up campaigns or phase-2 marketing pushes
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
- 2-3 years in marketing, communications.
- Google Ads/Analytics or digital marketing certifications
- GTM strategy support & product marketing exposure