Marketing Intern
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Industry Manufacturing / Production / FMCG Founded 1902 Type Public Website http://www.bat.com/ Address British American Tobacco East & Central Africa Area PO Box 30000-00100 Nairobi Kenya
View All Jobs at British American Tobacco (BAT)
ACCOUNTABILITIES
- Learn and support in implementation of the Trade Marketing and Distribution plan which meets the objectives of trade marketing & distribution and is in line with brand / price strategy and the needs of the trade to achieve the Company objectives: volume and value share, Numeric and Weighted Distribution for our Drive Brands.
- Support in achieving trade coverage, visit frequency and outlet visit plan to maximize route effectiveness and efficiency.
- Support implementation and establishment of close working relationships with partners (distributors, trade and retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
- Lead by example in the innovation area by trying new ways of doing existing work, embracing and promoting change through new solutions, ideas and strategies that have worked elsewhere.
- Provide support in ensuring that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
- Supporting activities in ensuring optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
- Planning, preparation and participation in team events and programs
- Relieve Regional Trade Teams so they may proceed on leave or as required.
EXPERIENCE, SKILLS AND KNOLEWDGE
ESSENTIAL
General skills required
Skilled in:
- Ability to communicate and write in English;
- Proficiency in local language is a plus;
- Excellent communication, selling, problem-solving and negotiation skills;
- Data analysis complemented by excellent organizational and planning skills;
Education / Qualifications / Experience Required
- Bachelor’s degree in, Marketing, Commerce or relevant field;
- Valid driver’s license, with a minimum of two (2) years driving experience.
- Driven, ambitious and with a zeal for learning