Marketing Manager

About the role The Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco’s Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco’s brand presence and spearhead communication and PR strategies, while leading a lean team. The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company. Key Roles & Responsibilities Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space. Brand Management - Responsible for Turaco’s Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders. Enhance Turaco’s brand as a key micro-insurance and insure-tech player Promote the company's overarching Partner acquisition, engagement, and retention strategies. Communication - Drive the marketing team’s communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement. PR & Media - Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility. Creative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts. Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team Manage a lean team and effectively allocate areas of responsibility and accountability. Internal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture. Key Qualifications & Your Profile: You live Turaco’s values – Push boundaries, Work with excellence, and Profound respect for the individual 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications) Bachelor’s degree qualification in Marketing or a related field. Additional professional qualifications are a significant plus. Strong knowledge and experience with B2BC (or WhiteLabel) business models. Understanding of Insurance terminology and how it is applied to daily work. A background in Insurance or a fast-growing Start-up is also a plus. Sound interpersonal and communication skills. Ability to work autonomously, take initiative, and get stuff done. Willingness to work as a colleague with people across geographies and cultures.