Marketing Manager
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Industry Consulting Founded Nil Type Private Website www.gaprecruitment.co.ke/ Address Madonna House Annex, 1st Floor, Rm A104 Westlands Road, Westlands Nairobi, Kenya
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The Role
This is a senior leadership position with full ownership of marketing: strategy, budget, team and results. You will lead the social media, graphic design and recruitment outreach teams. Your success will be judged mainly by how many students and candidates enrol, and how good they are.
What You'll Do
- Create the marketing strategy and annual plan for the institution's courses, examinations, translation services and international placement programme
- Manage and develop a team across social media, graphic design and recruitment outreach
- Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget
- Lead outreach to relevant institutions and professional networks, working closely with the recruitment team
- Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates
- Ensure the brand and messaging stay consistent across every branch and channel
- Give the Managing Director monthly reports on results against targets
What You'll Need
- At least 4 years in a marketing management role, leading a team
- A proven track record with online campaigns — budgets, targets and results you can show
- Marketing experience in education or recruitment
- Comfort working with data: ad managers, analytics and CRM tools
- Experience with marketing analytics and reporting, using Google Analytics and the ad platforms' own dashboards, to show clear return on spend
- Working knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries
- Strong people leadership: the ability to set clear targets, coach team members and hold them accountable for results
- Sound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.
- Excellent communication and presentation skills, with the confidence to report to senior leadership
- Willingness to travel to branches, and to work independently while meeting deadlines
Nice to Have
- Additional language skills relevant to the client's international operations
- Experience with international or migration-related programmes