Marketing Officer

Tasks

Campaign Execution

• Plan and execute marketing campaigns to drive patient visits (online & offline)
• Support promotions for key medical services (e.g., screenings, vaccinations, wellness packages)
• Coordinate seasonal or themed health campaigns

Digital Marketing

• Manage clinic visibility across social media platforms (content, posting, engagement)
• Support paid ads campaigns (Google, Meta) to drive bookings
• Update website and ensure clinic information is accurate and current

On-Ground Marketing & Activations

• Organize clinic activations, outreach events, and community engagements
• Coordinate branding materials (banners, flyers, posters) for clinics
• Work with clinic/Medical teams to execute in-clinic promotions

Patient Acquisition & Growth

• Support initiatives to increase patient footfall and retention
• Work closely with BD team to promote corporate/insurance offerings
• Track effectiveness of campaigns in driving clinic visits

Content & Communication

• Develop simple, engaging content (social media posts, posters, SMS/email campaigns)
• Ensure consistent brand messaging across all touchpoints
• Support internal communication for new services or offers

Data & Reporting

Track KPIs such as:

• Campaign performance (reach, engagement, conversions)
• Patient growth per clinic
• Cost per acquisition
• Provide weekly/monthly reports with insights and recommendations

Requirements

Education

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.

Experience

• Minimum of 3–4 years' experience in marketing.
• Experience managing digital marketing campaigns.
• Experience in healthcare marketing is an added advantage.
• Experience using digital marketing tools including Meta Ads Manager,
• Google Ads, Google Analytics, and Canva or Adobe Creative Suite is desirable.

Knowledge & Skills

• Strong digital marketing skills.
• Excellent written and verbal communication.
• Content creation
• Event planning and coordination.
• Branding and campaign management.
• Data analysis and reporting.
• Social media management.
• Budget management.
• Project management.