Marketing Social Media Executive
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KEY RESPONSIBILITIES:
Social Media & Content Creation
- Plan, create and publish engaging content across all social media platforms.
- Capture high-quality photography and videography for hotel promotions, events and guest experiences.
- Produce short-form videos and reels for social media campaigns.
- Write compelling captions and marketing copy.
- Monitor community engagement by responding to comments, messages and online reviews.
- Maintain a monthly social media content calendar.
Marketing & Brand Activation
- Execute marketing campaigns and promotional activities.
- Coordinate hotel photoshoots, influencer visits and media engagements.
- Develop creative concepts for campaigns, offers and seasonal promotions.
- Coordinate production of marketing collateral including flyers, banners, signage and digital assets.
- Support corporate sales and conference promotions through marketing initiatives.
- Ensure brand consistency across all communication channels.
Partnerships & Public Relations
- Build relationships with influencers, content creators and strategic partners.
- Coordinate familiarisation trips, media visits and promotional events.
- Support CSR activities and community engagement initiatives.
Market Intelligence
- Monitor competitor activities, promotions and hospitality trends.
- Provide insights and recommendations to improve marketing performance
QUALIFICATIONS & EXPERIENCE:
- Bachelor's Degree or Diploma in Marketing, Communications, Public Relations, Digital Marketing or a related field.
- Minimum 2 years' experience in marketing, digital marketing or social media management.
- Experience in hospitality, tourism or lifestyle brands will be an added advantage.
SKILLS & COMPETENCIES:
- Excellent photography and videography skills.
- Proficiency in Canva, Adobe Creative Suite or similar design tools.
- Strong video editing skills using CapCut, Premiere Pro or similar software.
- Knowledge of Meta Business Suite and digital advertising.
- Excellent copywriting and communication skills.
- Creative thinker with attention to detail.
- Ability to multitask and work under minimal supervision.
- Strong organisational and project management skills.
- Flexible to work weekends, public holidays and during hotel events when required.