About the Role A leading multinational is seeking a National Sales Manager to lead Customer Development operations in Kenya. You will be responsible for driving growth across channels, managing key customer relationships, and leading a high performing field sales team. The role requires strong leadership, commercial acumen, and the ability to deliver innovative solutions that maximise business growth. Key Responsibilities Lead national Customer Development workforce across strategic accounts and channels Manage distributor joint business planning and customer engagement forums Drive profitability of customers across channels Negotiate trading terms and manage assigned budgets Cascade and implement channel business plans at account level Lead coordination with internal teams (Marketing, Supply Chain, Finance, HR) to deliver growth plans Design and implement sales incentive schemes and field expense initiatives Ensure compliance with governance frameworks Identify team development needs and provide training and coaching Qualifications & Experience Bachelor’s Degree minimum 10–12 years’ experience as a Sales Manager or Key Account Manager Strong knowledge and experience in building Route-to-Market channels Experience in distributor management is an advantage Proven stakeholder management with senior executives Experience working in a matrix organization Skills Strong leadership and people management skills Excellent stakeholder management and interpersonal skills High digital and analytical capability Strong business and finance acumen Entrepreneurial mindset with commercial strategy expertise Category growth management and executional excellence Negotiation and customer relationship management Good understanding of P&L statements go to method of application »