Sales Executive - B2B Sales - Adhesives

Job Overview:

• We are looking for an experienced B2B Sales Executive – Adhesives to drive product sales and business development across Kenya and the broader East and Southern African markets. The ideal candidate should have 5+ years of experience in industrial/B2B sales, preferably within the adhesives, chemicals, packaging, manufacturing, or related industries.
• The role will focus on developing and selling Hot Melt Adhesives, Water-Based Adhesives, Glue, and other industrial adhesive solutions, while building strong relationships with manufacturers, distributors, and industrial customers. Export sales experience across African markets will be an added advantage.

Key Responsibilities:

• Drive B2B sales and business development for adhesives and related industrial products.
• Develop new accounts and expand existing business across Kenya, East and Southern Africa.
• Promote Hot Melt Adhesives, Water-Based Adhesives, Glue, and other adhesive solutions.
• Build strong relationships with manufacturers, distributors, wholesalers, and industrial customers.
• Understand customer requirements and recommend suitable adhesive solutions.
• Achieve sales, revenue, and business development targets.
• Conduct market visits and identify new business opportunities.
• Handle quotations, commercial negotiations, order closures, and customer follow-ups.
• Maintain a healthy sales pipeline and drive repeat business.
• Track competitor activities, market trends, pricing, and customer needs.
• Coordinate with technical, production, and logistics teams for timely order execution.
• Develop regional and export sales opportunities across African markets.
• Support product trials, demonstrations, exhibitions, and other business development activities.

Key Requirements:

• Experience in adhesives, chemicals, industrial products, packaging, coatings, sealants, or related industries preferred.
• Exposure to Hot Melt, Water-Based Adhesives, Glue, or industrial bonding solutions is an advantage.
• Experience managing manufacturing and industrial customers.
• Established B2B customer or distributor network across Kenya, East and Southern Africa is preferred.
• Export sales experience within African markets will be an added advantage.
• Strong commercial, negotiation, communication, and relationship management skills.
• Proven ability to develop new markets and acquire customers.
• Willingness to travel extensively across the region.
• Experience: 5+ Years experience in industrial/B2B sales
• Qualification: Bachelor's Degree or Diploma in Business, Marketing, Sales, Chemical Engineering, Chemistry, or a related field.