Sales Executive - Modern Trade

ROLE AND CONTEXT OBJECTIVES:

• Responsible for driving sustainable category, customer, and sales growth across Modern Trade retail chains.

QUALIFICATIONS

• Bachelor's degree in Business, marketing, or related field.
• Proficient in MS Office. Knowledge of sales tools.
• Strong communication, negotiation, and • relationship-building skills Adaptable and effective in fast-paced environments.

EXPERIENCE

• 2-5 years' experience in FMCG Sales, Modern Trade, or Category Management.
• Proven ability to turn insights into initiatives that drive measurable growth.
• Modern Trade experience with strong sales and category analytics skills.

KEY SKILLS & COMPETENCIES:

• Internal/External Co-operation:
• Strong commercial & analytical mind-set Category & Modern Trade expertise
• Sales, data & ROI analysis
• Insight-driven growth execution Strong stakeholder & project management skills Reports To
• Modern trade manager

KEY OUTPUTS / TASKS

• Develop and execute category growth strategies across Modern Trade.
• Identify opportunities across assortment, distribution, pricing, promotions, visibility, and listings.
• Analyse sales, SKU, retailer, category, and competitor performance
• Lead category initiatives from idea to implementation and review.
• Develop and scale initiatives that drive incremental sales and growth.
• Collaborate with cross-functional teams and retail partners on execution.
• Optimize assortment, SKU productivity, distribution, and promotions.
• Support category plans, Perfect Store standards, planograms, and execution.
• Track category KPIs, ROI, promotions, distribution, and rate of sale.
• Deliver monthly and quarterly category reviews with key recommendations.
• Build strong relationships with key Modern Trade customers.
• Analyse shopper insights to identify category opportunities.
• Develop business cases and assess commercial impact.
• Monitor market trends, competitors, and emerging risks.
• Drive action plans and governance for continuous improvement.