Sales Executive - Modern Trade
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Industry Manufacturing / Production / FMCG Founded N / A Type N / A Website N / A Address
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ROLE AND CONTEXT OBJECTIVES:
- Responsible for driving sustainable category, customer, and sales growth across Modern Trade retail chains.
QUALIFICATIONS
- Bachelor's degree in Business, marketing, or related field.
- Proficient in MS Office. Knowledge of sales tools.
- Strong communication, negotiation, and • relationship-building skills Adaptable and effective in fast-paced environments.
EXPERIENCE
- 2-5 years' experience in FMCG Sales, Modern Trade, or Category Management.
- Proven ability to turn insights into initiatives that drive measurable growth.
- Modern Trade experience with strong sales and category analytics skills.
KEY SKILLS & COMPETENCIES:
- Internal/External Co-operation:
- Strong commercial & analytical mind-set Category & Modern Trade expertise
- Sales, data & ROI analysis
- Insight-driven growth execution Strong stakeholder & project management skills Reports To
- Modern trade manager
KEY OUTPUTS / TASKS
- Develop and execute category growth strategies across Modern Trade.
- Identify opportunities across assortment, distribution, pricing, promotions, visibility, and listings.
- Analyse sales, SKU, retailer, category, and competitor performance
- Lead category initiatives from idea to implementation and review.
- Develop and scale initiatives that drive incremental sales and growth.
- Collaborate with cross-functional teams and retail partners on execution.
- Optimize assortment, SKU productivity, distribution, and promotions.
- Support category plans, Perfect Store standards, planograms, and execution.
- Track category KPIs, ROI, promotions, distribution, and rate of sale.
- Deliver monthly and quarterly category reviews with key recommendations.
- Build strong relationships with key Modern Trade customers.
- Analyse shopper insights to identify category opportunities.
- Develop business cases and assess commercial impact.
- Monitor market trends, competitors, and emerging risks.
- Drive action plans and governance for continuous improvement.