Sales Marketing Executives - FMCG

Roles/Duties & Responsibilities

• Identify and develop new business opportunities to achieve assigned sales targets.
• Promote and sell FMCG products to distributors, retailers, wholesalers and key accounts.
• Build and maintain strong, long-term relationships with existing and prospective customers.
• Implement sales and marketing strategies to increase brand awareness, product visibility and market penetration.
• Conduct regular market visits and monitor market trends, competitor activities and customer needs.
• Ensure effective product distribution, availability, merchandising and visibility across assigned territories.
• Develop and manage sales budgets, forecasts, pipelines and resource allocation.
• Oversee route-to-market strategies and optimize sales coverage, distribution and execution.
• Collaborate with Marketing, Finance, Supply Chain and other departments to align commercial objectives.
• Follow up on customer orders, collections and outstanding accounts to support healthy sales operations
• Monitor market trends, pricing, promotions and competitor activities to identify growth opportunities.

Skills & Qualifications

• Bachelor’s degree from a recognized university.
• Minimum 2 years' experience in sales and marketing, preferably within the FMCG industry.
• At least 5 years’ experience in a senior sales leadership or commercial management position.
• Strong understanding of FMCG markets, distribution channels, route-to-market strategies and customer segments.
• Demonstrated track record of consistently achieving and exceeding sales and revenue targets.
• Strong leadership, coaching, people-management and team-development skills.
• Customer service excellence and problem-solving orientation
• Team collaboration and coordination skills
• Ability to work independently and meet sales targets
• Proficiency in MS Office Suite and CRM software
• Strong problem-solving and evaluation skills
• Strategic thinking and market analysis capability
• Proven sales and negotiation skills
• Strong business development and client relationship management skills