Sales Representative

Posted: Sep 06, 2026 Expires: Not specified View Jobs in Sales and Business Development
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Industry Consulting Founded 2003 Type Private Website http://cdl.co.ke/ Address Highway mall, 3rd Floor, Uhuru Highway. P.O. Box 19348-00202, Nairobi, Kenya.
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PURPOSE: 

  • Effectively manage all Order to Cash processes to maximize customer service levels from available stock at optimal distribution cost.

Main accountabilities of the Sales Representative will include: -

  • Achieving of Sales Volume/Value Target through distribution by focusing on Sell-In and Sell-Out.  Managing Days Sales outstanding as per the Order to cash process.
  • Liaising with Sales & Marketing Director on effective coverage system for the Priority Channels within the Territory of Jurisdiction.
  • Ensuring quality of 4P’s in the Priority Channels i.e. Distribution of Must sell SKU’s in each Priority Channel, Retail Pricing Objectives, Placement and Merchandising Targets are met. Executing daily monitory of customer’s performance against defined KPIs (Sales out, Inventory level, Order placement on time etc.
  • Executing the Channel Category plans at the Point of Purchase (POP) within the Sales Cycle Plan. Supporting the development of Field Sales and Channel Category Plans by providing feedback on the Cycle Plan activities execution.
  • Managing Coolers, Freezers and other Asset Management in the territory of jurisdiction. Ensure contracts are signed with customers who have Del Monte Assets and maintain Asset Register and ensure repairs of the said assets reflect what is on the ground.
  • Providing quality and o-time information on Demand Forecast by Customer, Computerized Coverage Reports, Value Chain pricing.
  • Coaching, motivating and developing Distributors’ or direct sales force.

Requirements

The ideal candidates should meet the following requirements:-    

  • University degree in Commerce, Economics or Business Administration (with bias in Marketing) or an equivalent qualification.  
  • Preferred 2 years working experience in a Fast Moving Consumer Goods environment. 
  • Demonstrate detailed understanding of the core sales capabilities of order generation, delivery, merchandising and account development.
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