Senior Marketing Manager - Kenya
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Industry Insurance Founded N / A Type Private Website https://lifecareinternational.com/ Address
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As a Senior Marketing Manager, you will play a pivotal role in driving business growth, strengthening Lifecare’s brand presence in Kenya, and generating measurable commercial impact through innovative marketing strategies, digital campaigns, partnerships, and client engagement initiatives.
Key responsibilities:
- Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.
- Planning and managing email campaigns to drive engagement and conversion.
- Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.
- Strengthening Lifecare’s brand positioning and identifying opportunities for growth in the Kenyan market.
- Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.
- Monitoring campaign performance, lead conversion, and return on investment (ROI) to optimise marketing effectiveness.
- Working closely with the Group Marketing team to adapt campaigns and resources to the local market.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.
- Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.
- Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.
- Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.
- Excellent project management, communication, creative problem-solving, and stakeholder management skills.
- Commercially minded, proactive, and results-oriented, with the ability to translate marketing activities into measurable business outcomes.
- Proficiency in leveraging AI tools to enhance productivity and content creation is an added advantage.
- Excellent written and spoken English, with strong writing and editing skills.