Social Media Content Lead
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Own and managecontent calendar across Instagram, TikTok, and other platforms Plan and shoot in-store and product content — photos, reels, stories, and UGC-style videos Engage the community — respond to comments, DMs, and build genuine audience relationships Identify and onboard UGC creators and micro-influencers for brand collaborations Track and report weekly on content performance — reach, engagement, saves, and conversions Support in-store activations and events with live coverage and content capture Stay current on beauty trends, Kenyan social culture, and platform algorithm changes