Trade Marketing Manager
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Key Responsibilities
Specifically, the Trade Marketing Manager at Peach can expect to lead/own the following elements:
- Customer generation: Own the journey from first contact in the field to a completed sale or purchase, with accountability for monthly targets on quality leads and cars transacted.
- Results-driven activations: Plan and run targeted activations, roadshows, and on-ground campaigns, choosing locations and events based on the quality of customers they produce, not crowd size. Stop what does not deliver; double down on what does.
- Brand Ambassador team: Recruit, train, deploy, and manage the Brand Ambassador team. Own their targets and incentive structure, and keep improving both based on results.
- Partnerships: Build and manage partnerships that put us in front of serious buyers and sellers: car yards, corporates, SACCOs, financing partners, and fleet operators.
- Budget ownership: Own the field marketing budget. Know what it costs to bring in each customer and each sale, and make sure the numbers stack up against our other marketing channels.
- Reporting: Report weekly and monthly on performance against targets, and use those numbers to shift spend and effort quickly to what is working.
- Teamwork: Work closely with the sales team so every customer generated in the field is followed up well, and with the wider marketing team on joint campaigns.
Qualifications & Experience
Must-Have Qualifications
- 4–6 years' experience in trade marketing, field marketing, or sales-driven marketing, with at least 2 years managing field teams, agents, or Brand Ambassadors.
- A clear track record of hitting sales or customer targets, and comfort being measured on them.
- Strong with numbers: able to work out what a customer costs to acquire, spot what is working and what is not, and act on it.
- Experience designing and running incentive or commission structures for field teams.
- A hands-on operator: comfortable on the ground at activations, markets, and car yards, not just behind a desk.
- Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Nice-to-Have Qualification
- Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus.
What Success Looks Like
- Hitting monthly targets for quality customers generated through field activity, on both the buying and selling sides.
- Cars bought and sold that can be traced back to your team's work on the ground.
- A strong rate of field conversations turning into real customers and completed deals.
- Cost per customer and cost per sale that compares well against our other marketing channels.
- A motivated, high-performing Brand Ambassador team that consistently hits its targets.
Other Job Details
Attitudes & Behaviors
- Embraces and exemplifies Peach Cars’ values of Challenge, Respect, and Ownership
- Proactive, self-driven, and solutions-oriented
- High accountability for outcomes and follow-through
- Thrives in ambiguity and embraces complex challenges
- Builds strong partnerships and works effectively across teams