Advertising Officer

About the Role

• Twyford International Kenya Ltd is looking for a proactive, results-driven Advertising Officer to strengthen our brand visibility and market presence across Kenya.
• The successful candidate will identify strategic advertising opportunities, secure high-impact advertising spaces, negotiate competitive rates, coordinate outdoor branding and painting projects, and ensure consistent brand visibility across key markets and customer touchpoints.

Key Responsibilities

• Identify and evaluate strategic locations for billboards, wall branding, building branding, shopfront advertisements, and other outdoor advertising opportunities.
• Scout high-traffic areas, major roads, commercial centres, hardware clusters, tile showrooms, and construction zones for potential advertising placements.
• Negotiate competitive rates, rental agreements, payment terms, and contract periods with advertising space owners and suppliers.
• Coordinate branding, painting, signage installation, fabrication, and other outdoor advertising projects.
• Build and maintain relationships with media owners, property owners, contractors, branding agencies, and other relevant suppliers.
• Conduct market research and monitor competitor advertising activities to identify new opportunities.
• Ensure advertising placements comply with relevant permissions, local regulations, and company brand standards.
• Monitor advertising effectiveness, maintain records of advertising locations and costs, and prepare regular reports for management.
• Support the implementation of marketing campaigns to increase brand awareness and market penetration.

Qualifications and Experience

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• At least 2 years of relevant experience in advertising, outdoor media, brand activation, trade marketing, or a related commercial role.
• Proven experience in field-based marketing, advertising space acquisition, supplier coordination, or commercial negotiations.
• Strong communication, negotiation, relationship management, and organizational skills.
• Ability to identify strategic advertising locations and manage multiple projects effectively.
• Proficiency in Microsoft Office and report preparation.
• A valid driving licence and willingness to travel extensively within assigned markets will be an added advantage.

Ideal Candidate

• We are looking for someone who is commercially minded, proactive, creative, and comfortable working in the field. The ideal candidate should have a strong eye for high-impact advertising locations, excellent negotiation skills, and a passion for building brand visibility.