B2B Business Development Executive

Role Purpose

Victoria Homestore is seeking a highly driven, strategic, and results-oriented B2B Business Development Executive to spearhead our expansion into the business-to-business furniture and furnishings market.

The successful candidate will be responsible for translating our B2B growth strategy into measurable business results by identifying new opportunities, building high-value relationships, developing strategic partnerships, and securing furniture and furnishing projects.

We are particularly interested in candidates with strong experience, established industry networks, and a proven track record in project-based business development.

Key Areas of Focus

Hospitality & Short-Stay Accommodation

• Develop partnerships with hotels, serviced apartments, Airbnb operators, short-stay accommodation providers, and hospitality developers.
• Identify opportunities for complete furniture and furnishing solutions for new developments, renovations, and property upgrades.
• Build relationships with hotel owners, operators, procurement teams, and hospitality consultants.

Real Estate & Property Development

• Establish relationships with property developers, real estate companies, property managers, and investors.
• Develop furnishing partnerships for residential developments, show houses, model apartments, and furnished rental properties.
• Position Victoria Homestore as a preferred furnishing partner for developers and investors.

Partnerships

• Build strategic relationships with Interior designers, corporates, institutions, procurement departments, and business organizations.
• Develop partnership arrangements, furnishing solutions, and institutional sales opportunities.
• Negotiate mutually beneficial commercial agreements and long-term contracts.

Key Responsibilities

B2B Strategy Execution

• Translate the company's B2B vision into actionable sales plans and measurable revenue opportunities.
• Identify, prioritize, and penetrate high-potential B2B market segments.
• Develop sector-specific sales approaches and commercial proposals.

Relationship Management & Partnerships

• Establish and maintain relationships with key decisionmakers, investors, developers, hospitality operators, and procurement teams.
• Build a strong referral network of architects, interior designers, project managers, and other industry influencers.
• Develop long-term strategic accounts that generate repeat business.

Revenue Growth

• Proactively prospect, pitch, negotiate, and close profitable B2B projects.
• Maintain a healthy pipeline of qualified opportunities.
• Drive revenue through both one-off projects and recurring commercial partnerships.
• Ensure achievement of agreed sales, margin, and conversion targets.

Project & Client Coordination

• Coordinate with internal merchandising, design, warehouse, logistics, and operations teams to deliver agreed client solutions.
• Manage client expectations from initial engagement through project completion.
• Ensure exceptional customer experiences and long-term client satisfaction.

Performance Management & Reporting

• Maintain an accurate and updated B2B sales pipeline.
• Report regularly on prospecting, client engagements, proposals, project values, conversion, revenue, and collections.
• Monitor competitor activity, industry trends, and emerging opportunities.

Candidate Requirements

• Bachelor's degree in Business, Marketing, or a related discipline.
• Minimum 3–5 years of relevant B2B business development or key account management experience.
• Strong preference for candidates with HORECA experience, especially hospitality projects, hotel supplies, FF&E (Furniture, Fixtures & Equipment), or related sectors.
• Demonstrated ability to build business relationships and negotiate complex commercial agreements.
• An existing network of decisionmakers within hospitality, property development, or corporate procurement is a significant advantage.
• Experience managing project-based sales with extended decision-making cycles.
• Strong presentation, negotiation, commercial planning, and stakeholder management skills.
• Self-driven, entrepreneurial, proactive, and accountable for results.

What Success Looks Like

Success in this role will be measured by:

• Growth in B2B revenue and profitable sales.
• Number and value of qualified project opportunities generated.
• New strategic partnerships and active commercial accounts secured.
• Proposal-to-contract conversion rates.
• Repeat business and growth of key accounts.
• Accurate pipeline management and consistent execution of the B2B strategy.