Marketing Officer

Role Purpose

• We are seeking a highly creative, digitally savvy and results-driven Marketing Officer who can bring the Victoria Homestore brand and products to life through compelling content, impactful social media management, effective digital advertising and website optimization.
• The ideal candidate must combine creative storytelling, hands-on content production, digital platform management and commercial awareness, with the ability to translate marketing activities into customer engagement, qualified leads, showroom traffic and sales opportunities.

Key Responsibilities

Content Creation, Photography & Videography

• Conceptualize, script, shoot and edit high-quality product videos, promotional campaigns, lifestyle content and social media Reels.
• Produce compelling product demonstrations, showroom tours, customer testimonials, home styling inspiration and new-arrival showcases.
• Create original and engaging content tailored to Instagram, TikTok, Facebook, YouTube and other relevant platforms.
• Develop creative concepts that highlight product features, benefits, quality and lifestyle appeal.
• Independently manage content production, including filming, editing, captions, voice-overs and basic motion graphics.
• Maintain a consistent visual identity and high production standards across digital channels.

Social Media Management & Trend Adaptation

• Manage and grow Victoria Homestore's social media platforms.
• Develop and execute structured weekly and monthly content calendars.
• Identify emerging social media trends and adapt them creatively to the furniture and home furnishings industry.
• Generate innovative, original content concepts that differentiate the brand.
• Monitor platform engagement, customer interactions and relevant competitor activities.
• Collaborate with sales teams to ensure timely follow-up on social media enquiries.
• Track social media performance and continuously improve content effectiveness.

E-Commerce Support

• Support the day-to-day management and updating of the Victoria Homestore website.
• Upload and update product images, product descriptions, prices, promotional banners and campaign landing pages.
• Ensure website content is accurate, visually appealing, user-friendly and consistent with brand standards.
• Understand basic Search Engine Optimization (SEO), including product keywords, page titles, meta descriptions and image optimization.
• Identify opportunities to improve website navigation, customer experience, product visibility and conversion.
• Coordinate with the website development or technical team on issues requiring advanced support.

Paid Digital Advertising

• Demonstrate practical knowledge of Meta Ads Manager
• Have a working understanding of Google Ads, including Search, Display, Shopping and remarketing campaigns.
• Develop compelling advertising creatives, videos, copy and calls to action designed to generate qualified customer enquiries.
• Collaborate with the digital marketing team to ensure advertising campaigns support product priorities, showroom traffic, website conversions and sales objectives.

Marketing Campaign Execution

• Support seasonal promotions, product launches, new arrivals and brand awareness campaigns.
• Work closely with merchandising, showroom operations, sales and marketing teams to align content with commercial objectives.
• Coordinate the timely production of promotional videos, campaign creatives and digital marketing assets.
• Support brand activations, influencer collaborations and other marketing initiatives.
• Ensure accuracy of product details, pricing, availability and promotional communication.

Performance Reporting

• Prepare weekly and monthly performance reports covering social media, content, website activity and paid advertising.
• Monitor key metrics
• Demonstrate accountability for agreed campaign deliverables

 Brand Management & Marketing Asset Coordination

• Maintain an organized library of product images, videos, campaign creatives and marketing assets.
• Coordinate the production of digital and print marketing materials.
• Support the development of showroom promotional materials, product information displays and branch communication assets.
• Ensure consistency in product messaging, promotional materials and brand presentation across all channels & Branches.

Qualifications & Experience

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related discipline.
• Minimum 3 years of demonstrable experience in content creation, social media management or digital marketing in a busy environment.
• Proven ability to independently create engaging short-form video content.
• Working knowledge of Meta Ads Manager and paid social media advertising.
• Basic knowledge of Google Ads and digital campaign analytics.
• Basic understanding of SEO, Google Analytics 4 and Google Search Console.
• Proficiency in creative tools such as CapCut, Canva, Adobe Premiere Pro, Photoshop or equivalent applications.
• Strong copywriting, visual storytelling and creative conceptualization skills.