Customer Acquisition Manager
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Industry Merchandising, Retail & eCommerce Founded N / A Type N / A Website N / A Address
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Key Responsibilities
- Build and lead a high-performing acquisition team from pilot to 40+ people.
- Own targets, channel mix, conversion rates and CAC.
- Run experiments and scale winning channels and open satellite sales offices.
- Recruit, train and certify a commissioned sales force.
- Run a data-driven funnel with accurate attribution and reporting.
- Own acquisition policies & processes in our OS2 system.
- Ensure sales quality and integrity with QA, spot checks and commission clawback.
- Build institutional channels with SACCOs, stages and fleets.
- Work cross-functionally to convert paying customers into active drivers.
Qualifications
- 6–10 years in sales leadership in asset finance, PAYG or two-wheeler financing; 3+ years leading field sales.
- Proven experience building and managing DSR/agent networks of 30+ across multiple sites.
- Track record of hitting aggressive volume targets with funnel data to show how.
- Experience designing base-plus-commission structures that drive the right behaviour.
- Data-driven leader who manages by conversion rates, CAC and pipeline hygiene.
- Deep understanding of the boda economy and low-income segments; fluent in Swahili and English.
- Integrity proven; experience implementing sales compliance in high-pressure environments.
Nice to Have
- Mobility, boda or EV sector experience; familiarity with Nairobi’s stages and SACCOs.
- Hands-on with lead generation and AI-assisted sales tools (Meta lead forms, telesales systems, call analytics).
- Experience building lean sales ops in fast-growth settings.