Digital Marketing Executive
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Key Responsibilities
- Plan, create, and schedule marketing materials (photography, videography, graphics) using a structured content calendar.
- Daily posts and engagement across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
- Daily reporting and evaluation of social media performance using Meta and Google analytics.
- Meta ads management, company website profile management, Google ads, and analytics.
- Oversight of NNRE Ltd and Kikwetu Sacco branding and related materials.
- Responding to and tracking customer inquiries from ads campaigns.
- Drive online leads and assist with sales activities.
- Any additional responsibilities as may be assigned by the C.O.O
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3 years' experience as a Digital Marketing Specialist or in a similar role.
- Understanding of social media platforms, tools, analytics, and current trends.
- Excellent written and verbal communication skills, with the ability to craft compelling content.
- Experience in social media advertising and campaign management, including analyzing performance metrics and adapting strategies.
- Proficiency in graphic design tools is an added advantage.
- Ability to multitask, meets deadlines, and thrives in a fast-paced environment.