Graphic Design Manager

About the Role

• We are seeking an experienced Graphic Design Manager to lead visual design efforts for our overseas marketing initiatives. This role will be responsible for creating high-impact key visuals (KV), building a scalable overseas visual system, and leading a design team to support brand growth across international markets.

Key Responsibilities

• Lead the core visual design for overseas marketing campaigns, independently creating Key Visuals (KV) and expanding them into a full set of design deliverables, including:
• Campaign posters
• Social media graphics
• Promotional video covers
• Offline event and exhibition materials
• Adapt visual styles to align with local cultural characteristics while maintaining global brand tone and consistency.
• Design and deliver new product marketing materials for overseas markets, including:
• Product brochures
• Launch posters
• Product detail page visual optimization
• Short-form video cover designs
• Ensure high quality and on-time delivery in fast-paced environments.
• Build, optimize, and manage the overseas visual design system, including design guidelines, templates, and standards to ensure consistent global brand recognition.
• Lead and mentor the design team:
• Allocate tasks efficiently
• Manage timelines and project progress
• Provide creative guidance and professional development
• Foster a collaborative and high-performance team culture
• Collaborate closely with Overseas Marketing, Product, Sales, and other cross-functional teams to accurately translate business goals into effective visual solutions.
• Stay up to date with global design trends, marketing trends, and regional aesthetics, continuously improving visual competitiveness in overseas markets.
• Conduct final quality and compliance reviews of all design materials to ensure accuracy and alignment with:
• Local laws and regulations
• Cultural norms and sensitivities
• Complete other design-related tasks as assigned by the department.

Qualifications & Requirements

• Bachelor’s degree or above in Graphic Design, Visual Communication, or a related field.
• 5–8+ years of professional graphic design experience, including 1–2+ years of team management experience.
• Experience working with or for well-known advertising agencies or large commercial design projects; strong understanding of advertising workflows and standards.
• Proven ability to independently create campaign KVs and deliver a complete set of design assets.
• Overseas market or international brand project experience is highly preferred.
• Proficient in Adobe Photoshop, Illustrator, InDesign, and other mainstream design tools.
• Strong aesthetic sense, color theory knowledge, creativity, and attention to detail.
• Strong understanding of cross-cultural design preferences, with the ability to localize visual styles for different regions.
• Excellent time management skills; able to handle multiple projects in a fast-paced environment.
• Strong communication, coordination, leadership, and problem-solving skills.
• High sense of responsibility, attention to detail, and ability to perform well under pressure.

Nice to Have / Bonus Skills

• Experience designing multi-language marketing materials
• Familiarity with overseas social media platforms (Facebook, Instagram, TikTok, etc.) and their design specifications
• Ability to create motion graphics and video content, including basic animation and visual effects

Why Join Us?

• Lead global brand visuals in emerging international markets
• High creative ownership and leadership impact
• Collaborative, international working environment
• Opportunity to shape and scale overseas brand recognition