Head of sales
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Key Responsibilities
- Sales Strategy: Develop and implement sales strategies, action plans, and forecasts to achieve institutional enrolment targets.
- Student Recruitment: Drive student enrolment, lead generation, follow-ups, and conversion across all campuses.
- Team Leadership: Supervise, coach, motivate, and evaluate sales personnel to ensure individual and departmental targets are achieved.
- Campus Coordination: Work closely with Branch Managers to monitor performance, address gaps, and improve campus-level sales results.
- Marketing Coordination: Collaborate with digital and external marketing teams to align campaigns with recruitment targets and upcoming intakes.
- Performance Monitoring: Track sales KPIs, enrolment figures, lead conversion rates, and team productivity.
- Business Development: Establish strategic partnerships with schools, healthcare facilities, organisations, and other relevant stakeholders to increase student recruitment.
- Reporting and Accountability: Prepare regular sales reports, manage approved departmental resources, and ensure ethical sales practices and compliance with institutional policies.
Qualifications and Experience
- Diploma or Bachelors degree in Business Administration, Business Management, Sales and Marketing, Commerce, or another related business course.
- Relevant sales and team leadership experience, preferably in a target-driven environment.
- Strong leadership, communication, negotiation, planning, and analytical skills.
- Experience managing sales teams across multiple branches will be an added advantage.