Marketing Manager
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Qualifications
- Bachelor's degree in Marketing, Business Administration, Sales, Communications or a related field.
- Professional qualification in Marketing or Sales will be an added advantage.
- Demonstrable experience managing digital marketing campaigns and external agencies.
- Experience in FMCG, F&B, hospitality, retail or other consumer-facing businesses will be an advantage.
- Proven track record of translating marketing activities into measurable sales and revenue growth.
- Experience managing digital & social platforms, influencers, activations and relevant campaigns.
- Strong analytical and reporting skills with the ability to interpret commercial data and recommend actions
Responsibilities
Marketing Strategy & Brand Growth
- Develop and execute marketing strategies, campaigns and promotions aligned to Big Square's business, brand and revenue objectives.
Sales & Business Development
- Drive sales growth by converting marketing initiatives into measurable revenue, customer acquisition and retention.
Digital & Customer Marketing
- Oversee digital agency performance, social media, geo-targeted advertising, WhatsApp/bulk messaging and other digital customer engagement initiatives.