Sales Marketing Director
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Industry Consulting Founded N / A Type Private Website https://www.peoplelink.co.ke/ Address
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RESPONSIBILTIES
- Develop and execute annual sales and marketing plans to hit revenue and occupancy goals.
- Drive sales strategies across corporate, conference, events, leisure, and group channels.
- Lead sales, marketing, PR, and revenue management teams.
- Build and manage key corporate accounts, agency relationships, and strategic partnerships.
- Maximize revenue across 16 conference and banquet halls through active pipeline management.
- Set team sales targets, conversion expectations, and activity standards.
- Partner with Revenue Management on pricing, inventory, and demand forecasting.
- Coordinate with F&B and Operations to execute events and banquet packages seamlessly.
- Oversee brand positioning, social media, PR, digital marketing, and promotional campaigns.
- Monitor competitor trends, campaign performance, and sales conversions.
- Prepare budgets, sales forecasts, and monthly commercial reports.
- Manage client contracts, credit terms, and follow up on receivables with Finance.
REQUIREMENTS
- Bachelor's degree in Sales, Marketing, Hospitality, or Business Administration.
- 5-8 years of hotel sales and marketing experience in a leadership role.
- Proven track record in corporate sales, events, and revenue growth.
- Strong skills in negotiation, networking, forecasting, and team management.
- Solid grasp of hotel revenue management, digital marketing, and CRM systems.
- Experience in a large, conference-heavy hotel environment preferred.