Head of Marketing
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Industry Manufacturing / Production / FMCG Founded N / A Type Private Website https://pwani.net/ Address Pwani Oil Products Limited Wahunzi Street, Miji Kenda St, P. O. Box 81927 - 80100, Mombasa, Kenya.
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Key Responsibilities
- Develop and execute marketing strategies across traditional trade, modern trade and export markets.
- Drive market research, consumer insights and competitive intelligence to identify growth opportunities.
- Lead product launches, branding and promotional campaigns, including the launch of Pwani’s new cosmetics line.
- Build strong relationships with customers, distributors, partners, media and other key stakeholders.
- Lead digital marketing, media buying and integrated communications to maximise brand visibility and ROI.
- Manage the marketing budget and use data-driven insights to optimise campaign performance.
- Partner with Sales, R&D, Operations and other functions to align marketing with business objectives.
- Lead, mentor and develop a high-performing marketing team.
- Represent the company externally and strengthen its brand reputation through effective corporate communications.
Qualifications
- Bachelor’s degree in Marketing, Business or a related field (Master’s degree preferred).
- Membership with the MSK.
- 15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export and marketing.
- Brand growth and market share growth.
- Proven marketing leadership experience within the consumer goods industry.