Marketing Communications Manager

Key Responsibilities

• Support the development and execution of the marketing strategic plan, including project timelines and measurable KPIs.
• Drive growth in online and direct sales through targeted digital marketing and e-commerce initiatives.
• Design and produce in-house marketing materials (banners, POS, menus, postcards) in line with brand guidelines.
• Plan, manage, and optimize digital marketing campaigns, including social media, digital advertising, and SEO.
• Implement and manage the CRM program, overseeing the customer database, email marketing, and customer touchpoints to support loyalty initiatives.
• Manage and monitor marketing budgets and campaign performance, ensuring efficient allocation and measurable ROI.
• Develop and execute joint marketing initiatives with key retail partners, such as distributors and major retail outlets.
• Coordinate with external suppliers and partners (e.g., website developers, designers, photographers) and provide performance reports on marketing campaigns and website metrics.

Key Qualifications

• Bachelor’s degree in Marketing or a related field.
• Minimum 5 years’ experience in digital marketing or digital media.
• Strong project management skills, with the ability to manage multiple initiatives across different business verticals.
• Stakeholder management experience, working effectively with both internal teams and external partners.
• Content marketing expertise, including content creation, curation, and brand-aligned copywriting.
• Strong analytical and data management skills, including use of tools such as Google Analytics and Meta Analytics.
• Digital marketing channel expertise, including email marketing, LinkedIn marketing, video marketing (YouTube, TikTok), and social media.
• Creative and technical marketing skills, including competitive analysis, conversion rate optimization, and basic visual/graphic design.