Senior Manager - National Sales

SUMMARY OF QUALIFICATIONS

• Dynamic and results-driven professional with extensive experience in driving sales growth, building relatandhips, and delivering measurable results.
• Develop and execute sales strategies to achieve revenue and market share targets.
• Lead and coach Sales Managers while aligning sales objectives across channels.
• Identify new market opportunities and recommend competitive pricing strategies.
• Collaborate with R&D and Marketing on new product development, launch planning, and route-to-market strategies.
• Drive product visibility through promotional campaigns and brand-building initiatives.
• Build and maintain strong relationships with key customers, distributors, and business partners.
• Identify and remove operational barriers affecting sales performance through cross-functional collaboration.
• Optimize utilization of sales resources, including vehicles, sales applications, and customer investments.
• Monitor market trends, competition, and product pricing to maximize profitability.
• Identify sales risks, implement mitigation measures, and ensure business continuity.
• Recruit, develop, mentor, and retain top sales talent while fostering a high-performance culture.
• Set team objectives, conduct performance reviews, and promote continuous learning and improvement.

WHAT WE WANT

• Bachelor's degree in Sales & Marketing, Business Administration, Commerce, or a related field.
• A Master's degree in Business Administration (MBA) or a related discipline is an added advantage.
• Professional qualifications in Sales, Marketing, or Leadership are an added advantage.
• At least 15 years' proven experience in FMCG sales, including senior sales leadership roles.
• Must be a member of the Marketing Society of Kenya (MSK).